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CHALLENGE: A Spanish tour operator with expertise
in exotic travel wanted to manage in a more systematic fashion the growing
number of customer inquiries coming through email.
SOLUTION: To design and develop a Customer Relationship
Management application to identify, and segment leads
and customers. Make it easier to generate customized responses.
Build
a lead and customer database to track sales agent productivity.
RESULT: Catai is now able to handle the increase
in customer inquiries without new personnel, and
has gained greater control over the lead generation
process.
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