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CHALLENGE: Increasing the sales of the Clairol dye
range in the United Kingdom, helping the users to decide on Clairol from
house.
SOLUTION: A sophisticated online application that allows
the user to introduce its own photography, to try on
near a hundred different hairdos, and to simulate all
the range of dye colors to find the one that looks
best. All that combined with advice on how to obtain
each hairdo, and on choosing the ideal product for
each type of hair.
RESULT: More than 10,000 users have tried their new "look" with
the Clairol products in only the first month of operation. |
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